Discover the Keep it Straight anti-frizz smoothing serum, an innovative solution for perfectly smoothed and hydrated hair. Enriched with marula and coconut oils, this serum offers a unique formula that protects your hair from damage caused by heating appliances, while ensuring impeccable blow-drying.

With an impressive 88.5% natural ingredients , Keep it Straight stands out for its ability to nourish and revitalize your hair. Its carefully crafted formula includes key ingredients like marula oil, known for its moisturizing and softening properties, and coconut oil, which strengthens and protects hair.

For optimal use, apply the serum to damp hair, section by section, after using the Prep & Refresh Keep it Straight Smoothing Milk . Distribute the product over the lengths before blow-drying for a smooth and shiny result.

Keep it Straight 's formulation also includes other beneficial ingredients such as sweet almond oil and castor oil, which contribute to the overall health of your hair. This serum is designed to tame frizz and provide a silky finish, ideal for any occasion.

By integrating this serum into your hair routine, you are choosing a product that combines effectiveness and respect for nature. Enjoy smooth, shiny and protected hair while supporting an ethical and responsible approach to beauty.